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What is SEO?
![]() Search Engine OptimizationSEO is the process of increasing traffic to a website from search
engines like Google, Yahoo and through organic and Pay Per Click search results for targeted keywords.
What is PPC?
![]() PPC stands for: Pay Per ClickPPC is an online advertising model where advertisers pay a certain amount
of money each time someone clicks on an ad which takes him or her to the advertiser's website.
What is SEM?
![]() Search Engine Marketing
SEM is the act of trying to promote websites by increasing their visibility in search engine
result pages (SERPs). SEM methods may include: search SEO, PPC, and paid inclusion.(Wikipedia)
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